Privacy Policy

Last Updated: October 2023

Beijing Baixing Zhike Trading Co., Ltd. ("we," "us," or "our") operates various mobile applications and games globally. This Privacy Policy is designed to help you understand how we collect, use, process, and share your personal information and to help you exercise the privacy rights available to you.

1. Global Privacy Standards Adaptation

Our practices are aligned with the most stringent global data protection frameworks:

• GDPR (EU): We process data of European users based on legal grounds such as consent and legitimate interest.
• CCPA/CPRA (California): We provide residents with the right to opt-out of the "sale" or "sharing" of personal information.
• PIPL (China): We ensure strictly necessary data collection and cross-border transfer compliance.
• Developer Policies: Fully compliant with Google Play Developer Program Policies and Apple App Store Review Guidelines regarding Data Safety and User Privacy.

2. Information Collection & Data Adaptation

We collect information that falls into two categories:

A. Information You Provide: This may include account registration details, customer support inquiries, or survey responses.

B. Automatically Collected Data (Private Data Adaptation):

• Identifiers: IP address, device ID (IDFA/GAID), and unique installation IDs.
• Technical Data: Device model, OS version, language settings, and battery level.
• Usage Data: In-game actions, session logs, and feature interactions.
• Financial Data: While we do not process payments directly, we receive transaction confirmations from Google Play/App Store to grant virtual goods.

3. Age Management & Minors Policy

We take special precautions to protect the privacy of children:

• Age Gating: Our applications may implement age gates to identify the age of our users.
• COPPA Compliance: For users under 13 in the US, we do not collect personal information without verifiable parental consent.
• GDPR-K: For users under 16 in the EU, we require parental or guardian authorization for data processing.
• Strict Protection: For applications primarily directed to children, we disable behavioral advertising and tracking by default.

4. Data Usage & Third-Party Sharing

Data is used to provide services, personalize experiences, and for monetization via:

• Ad Mediation: Partners like AdMob and Unity Ads may use identifiers for frequency capping and attribution.
• Analytics: Firebase and similar tools help us optimize game performance.

5. Data Security and Rights

We implement industry-standard encryption and security measures. Users may request to access, correct, or delete their data by contacting support@bxzhike.com.